Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In App Marketing (Low cost but very effective) 

  • Build virality into your app
  • How virality in mobile app works?
  • Best practices of virality
  • More Apps
  • Update = $$
  • In App graphical banner Ad (cross promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?
  • What is push notification?
  • Push notification best practices 
  • Analysis of a push message 
  • Advantage of push notification over SMS
  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO
  • Importance of ASO | Why we should learn ASO
  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps
  • Utilize long tail keyword
  • Practical example of ASO tools for Keyword Research like Appannie, SensorTower 
  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title
  • Keyword Field
  • App Description 
  • App Short Description 
  • App Icon
  • App Screen Shots
  • App Localization
  • App Preview Video
  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why email marketing needed to get more downloads?
  • Add an email subscription form to your app
  • Create mobile friendly email content 
  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points
  • Get positive reviews from high traffic websites 
  • Know type of ads for mobile apps
  • Know marketing terms for mobile advertisers
  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing
  • Facebook ads statistics 
  • Focus on business goal + reflect 
  • Facebook Ad analysis for mobile targeted user base 
  • Analysis on install ads: perfect choice for mobile apps
  • Facebook contest: Effective marketing approach for mobile apps 
  • Why Twitter for mobile marketing 
  • YouTube marketing

Who this course is for:

  • Mobile App Marketers
  • Entrepreneurs
  • Mobile App Business Owners

Requirements

  • No prerequisites for this course
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